The private vehicle, especially gasoline models, continues to be the first choice of Spaniards in terms of mobility, according to the study "Mobility preferences and purchasing trends 2024", carried out by faconauto In collaboration with PwC SpainThe report, based on a sample of 700 people, also identifies growing trends towards alternative vehicles and highlights the role of dealers in the purchasing process.
Mobility preferences in Spain: the private vehicle leads
The study reveals that 95% of respondents consider private vehicles a "relevant or very relevant" mobility option, ahead of public transport (53%) and services like taxis or ride-hailing services (51%). However, alternatives such as carsharing (13%), micromobility (14%), and car subscriptions (15%) are still showing slower adoption.
In terms of propulsion, petrol vehicles are the most popular, followed by hybrids and plug-in hybrids (PHEV). Diesel is relegated to fourth place, while pure electric vehicles (BEV) remain in the minority, with particular acceptance among women aged 18 to 29.
Growth of alternative vehicles and barriers to electric vehicles
Respondents point out that the main barrier to purchasing an electric vehicle is its high initial cost, followed by concerns about autonomy, lack of charging infrastructure and insufficient public aid. 60% consider the programs to be ineffective MOVES, designed to encourage the purchase of electric vehicles and the installation of charging points.
The role of dealers in the purchasing process
93% of respondents highlight the importance of physical dealerships in the vehicle purchasing process. These are valued primarily for allowing customers to see and test drive the vehicle (81% and 69%, respectively) and for offering clear and direct information.
Although the online channel is mostly used to search for prior information, only 7% of buyers would be willing to make the purchase completely digitally. In addition, 55% visit two or more dealerships before making a decision, especially those aged over 30.
Key factors in the vehicle purchasing decision
El price remains the main criterion for choosing a vehicle, followed by safety systems and autonomy/consumption. Lastly, sustainability is the criterion, which reflects a more functional priority on the part of consumers.
Conclusion: The future of dealerships
The study highlights that 96% of users consider dealerships essential, and 27% see them as "major mobility hubs." This reinforces their key role in a market that, although evolving towards digitalization, continues to value personal service and in-person experience in decision-making.
