More than 29 million online shoppers drive the prominence of transport and logistics in Spain

The rise of e-commerce strengthens the professional transport and after-sales service sectors for commercial vehicles.

The sustained growth of E-commerce is having a direct and increasingly significant impact on the professional transport and logistics in Spain. This is reflected in an analysis published by the Commercial Vehicle Aftermarket Club, based on the latest data from the B2C e-commerce survey conducted by the ONTSI, an agency dependent on Red.es.

The results confirm that online shopping is no longer an occasional behavior, but a fully integrated habit in everyday consumption. In 2024, a total of 29,4 million Spaniards They made online purchases, the highest figure recorded to date. This change in pattern also translated into remarkable economic growth, with a turnover exceeding 110.600 billion euros, which is a increase of 11,5% over the previous year.

From click to asphalt: ecommerce depends on transport

The analysis by the Commercial Vehicle Aftermarket Club underlines that e-commerce It cannot be understood without professional transport.Every order placed from a computer or smartphone inevitably becomes kilometers traveled by vans and trucks.

The ONTSI study itself indicates that 46,7% of online shoppers contracts services directly related to transportation, whether for receive goods or for displacementsThis reinforces the strategic role of logistics in the digital economy.

In addition, categories such as vehicles, spare parts and accessories are already listed among the products purchased online by over 23% of buyers, evidencing the Direct connection between e-commerce, logistics and after-sales service for commercial vehicles.

Mobile accelerates logistical demands

Another key piece of data is the weight of smartphone in online shopping. More than 83% of operations They are already being done from mobile phones, driving a consumption model immediate and highly demanding.

The customer buys at any time and demands fast deliveries, real time monitoring y zero incidentsThis increases the pressure on delivery fleets and raises the need for reliable and well-maintained vehicles.

More buyers, more kilometers, and a greater burden on after-sales service.

The growth of e-commerce is not explained solely by higher average spending, but also by the adding new users. In 2024, 2,6 million people half a million more than the previous year bought online for the first time.

According to the VI Club, this trend translates into:

  • More kilometers traveled by transport fleets.
  • Increased intensification of vehicle useespecially in urban environments and in the last mile.
  • Increased workload for workshops and spare parts distributors, responsible for keeping vehicles operational that are subjected to greater daily demands.

Transport and after-sales service, pillars of the digital economy

Taken together, the data confirm that the E-commerce is not only transforming consumption, but has become one of the main drivers of activity in professional transport and after-sales service for commercial vehiclesTwo key gears to ensure that the digital economy functions with continuity, efficiency and reliability.